Unlock Your Inner Warrior
Do you have what it takes?
10 MONTHS. 10 PILLARS. 100 LISTINGS.
WHAT IS THE 02100 LISTING CHALLENGE?
This is not another course or one-off training. The 02100 Listing Challenge is a 10-month accountability program where real estate agents commit to mastering one lead generation pillar each month — while also building daily habits in fitness and mindset.
Sandee Payne is a powerhouse real estate leader who famously listed 100 homes in just 10 months-a feat that set
her apart as one of the industry's most driven and disciplined producers. As the founder of the Hustle to 100 movement and the Designed 2 Sell Real Estate Group, she blends proven systems with an authentic coaching style that helps agents scale their businesses without burnout. Today, Sandee teaches others how to replicate her success by mastering productivity, building sustainable pipelines, and creating balance in life and business.
From Bartender to Top-Producing Realtor and Team Leader, Danny has built a powerhouse career across the San Francisco Bay Area and Sacramento regions. With multiple $100M+ years leading high-performance teams and consistent $30M+ personal sales, he's a proven force in the real estate world.
Danny is a proud dad of two, devoted husband, ultra- endurance athlete, and world traveler driven by curiosity and purpose. Stepping into the coaching space, he's on a mission to help other driven professionals break through their limits and build big businesses - and lives - they're truly proud of.
Ryan Riell is a top producing agent, Senior Partner, and Director of Sales and Coaching. He has built a proven framework with a focus on securing listings, protecting commissions, and scaling production. Ryan has trained agents nationwide to increase listing appointments, run effective consultations, and win clients with value-driven strategies. His coaching style is direct, practical, and results-focused, equipping agents with systems, scripts, and KPIs they can implement immediately.
Ryan is a proud father of three little girls, and a devoted husband to his wife, Kristi. He is a veteran, and leads multiple ministries and teams at his church in San Diego, carrying the same servant-leadership approach into his business and coaching. His mission is clear: to raise up confident, consistent agents who know how to dominate in a shifting market
See what people are saying!!!
A BIG Thank you to Sandee Payne for her commitment to follow thru with us as we navigated the last 12 months of life in building our businesses!
Today as I was 3-hole punching the last section and placing it into my 2025 Hustle Challenge booklet, I was reflecting on all the TOPICS we have touched on over these months. Some, were good reminders of what I already knew, old tips/new tips, but also great ideas for down the road in my business.
Can't put a price tag on the valuable content in this binder! So let's give SANDEE a BIG thank you for all of this valuable material and encouragement that helps us build our business!!!
Janet Arns
Sandee has a gift for pulling back the layers and showing you how everything really works—the structure, the systems, the marketing, and most importantly, the mindset. Even after 15 years in real estate, I found myself learning and growing in ways I didn’t expect. Her clarity and step-by-step approach gave me exactly what I needed.
The results speak for themselves: I went from averaging 50 listings a year to listing 72 properties as a solo agent—all thanks to the structure and focus Sandee helped me create.
This isn’t just a program for new agents. It’s for every agent, at any level, who wants to sharpen their skills and truly grow their business. Sandee’s encouragement, expertise, and accountability are second to none. Honestly, I’d encourage going through it twice—you’ll uncover new insights each time.
Sandee doesn’t just coach; she inspires, motivates, and equips you to perform at your very best. If you’re ready to level up your business, you couldn’t ask for a better leader in your corner.
Jackie Weisenburger
BY THE END, YOU'LL HAVE?
Mastered 10 lead generation strategies.
Completed 10 fully built SOP playbooks.
Installed the habits and systems that fuel consistent listings.
Built the discipline to sustain success well beyond the challenge.
what you get when you join?
10 Pillars of Lead Generation: Each month you'll focus on one key listing strategy: SOI, Open Houses, FSBOs, Expireds, Farming, Circle Prospecting, Referrals, Online Leads, Vendor/Builders, and Social Media.
Daily Accountability: Complete daily non-negotiables in business, fitness, and mindset. No skipping, no excuses.
Weekly Group Coaching Calls: Each week a Challenge Coach will lead masterminds and provide onsite to improve skills & habits.
Weekly Milestones: Hit clear, trackable goals (open houses, calls, CMAs, social posts) and check in with reflection videos.
Monthly Master Speaker BONUS Calls: Hear from the industry's MASTERS on Leveling Up & Playing BIG!
Monthly SOP Build: Walk away each month with a system you can run forever.
Community & Support: Join a network of 1,000+ agents nationwide who are in the trenches with you, cheering and pushing you forward.
Accountability Software: KPI Tracking and Daily Activity Log Check-Ins
Recognition & Rewards: Earn points, badges, swag, and milestones along the way. Top performers are spotlighted monthly, and all completers are recognized at the finish line.
National Visibility: Every participant shares their journey online — amplifying your accountability and your personal brand & EARN REFERRALS from other 02100 Challenge Team Mates.